Our foundation is built on trust and integrity, guiding every client relationship and ensuring a personalised approach to financial planning.

At the core of our family-owned and operated business are a diverse range of clients—corporates, family-owned businesses, high net worth individuals, and professionals. Our growth is a testament to the trust earned through referrals, word of mouth, and our esteemed reputation in the marketplace.

Barry Sher’s journey began within the financial services world, influenced by his father, Felix, who shaped the Sher family name in the industry for over 30 years. After eight years experience as a Financial Planner in business, commercial, and healthcare banking, Barry founded Sher Financial in 2015. His lifelong immersion in the industry drives his dedication to understanding clients’ needs.

In 2023, Rick Fiorelli joined Sher Financial, bringing over 25 years of expertise. Having successfully run his own Financial Planning business, Rick’s focus on Investment, Superannuation, and Retirement Planning strategies enriches our commitment to comprehensive financial guidance.

At Sher Financial, we’re committed to delivering exceptional advice and service to our clients. We look forward to assisting you and your family in achieving financial security.